Higgs and the Rise of Lifestyle Brands


In this week’s episode, Brandon sits down with Oliver Higgins, founder and CEO of Higgs. Oliver went to film school before trying to get a license in the newly legal cannabis industry. After difficulties securing a plant-touching license, Oliver remade Higgs into a brand packaging and true cannabis lifestyle brand. By not touching the plant, Oli and his team can focus 100% on building their brand, their brand community + lifestyle and the incredible packaging they’ve created. With a small team, Higgs has captured much of the SoCal market. Now they are looking to raise money with their $1 million seed round, hire a COO, and expand to other states + markets. Tune in, listen up, and get acquainted with one of the coolest brands and one of our favorite founders in the industry, Oli + Higgs!