In this awesome new episode, Brandon heads to NorCal Cannabis to interview their President, Jigar Patel. Jigar and his team have raised over $76 million so far to fund their large scale cultivation, delivery network, and overall vertical integration. Brandon and Jigar dive into the difficulty of scaling efficiently, hiring quickly, and how Jigar's role has shifted as NorCal has grown. Learn from one of the largest operators in California and one of the coolest executives in cannabis today. Tune in, listen up, and get acquainted with Jigar and NorCal Cannabis!