In this episode, Brandon sits down with Shareef El-Sissi of Eden Enterprises to discuss how he helped build Eden and Treez into 2 powerhouse brands in cannabis. Shareef and his team run one of the most profitable + high volume dispensaries on the West Coast with their Eden location in Hayward. Eden also has their own consumer brands, distribution, and cultivation built out. As an SSO (single state operator) in California, Eden is now raising their next round to help grow into a truly scaled and vertically integrated brand. Learn how Shareef balances his time building Eden and Treez, his fascinating origin story with the CEO John of Treez, and why current California regulations have led to lower quality cannabis for consumers. Tune in, listen up, and get acquainted with Shareef of Eden!
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